Hugo Boss Fragrances has partnered with the NFL to launch the campaign, “Success Beyond the Game,” starring New York Giants wide receiver, Victor Cruz (shown above).

The brand says that the campaign is meant to “emphasize mens’ accomplishments, across all facets of his life” – and it features the fragrance, Boss Bottled. 

Cruz commented: “My definition of success is reaching the pinnacle of whatever you want to achieve, either in your career or in other aspects of your life. Success is personal. Whether you aspire to be a salesperson or athlete, when you reach the top, are content and you love what you do, that is true success.” 

Boss Bottled is a classic fragrance that laucnhed in 1998. Since then it has expanded to include Boss Bottled Night, Sport, Unlimited and this year’s new edition, Intense.

Cruz added, “Fragrance is one of the most important parts of my grooming routine. I like a fragrance that is clean and simplistic, yet very masculine at the same time.”